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Expect More RIMM Refugees in 2013
In its latest rounds of press releases, Blackberry announced a name change from RIMM to Blackberry along with a host of features for its newest operating system. The company assures customers that its...
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#SuperBowl
Super Bowl commercials have become a cultural phenomenon. The Super Bowl is the most watched television broadcast in the U.S. Super Bowl XLV in 2011 attracted an average audience of 111 million...
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Social Media Through a New Lens
Did you receive Ryan’s snapchat? Did you see the photo of Joe’s new car on Instagram? I’m planning a birthday party, I’ll invite you on Facebook. Did everyone read the tweet Jimmy Fallon tweeted last...
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Social Media in a Changing World
In my original blog post for #MI621 this semester, I spoke to the immovable power of Facebook and the enormous switching costs that one would incur when considering the vast amount of information...
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The Social Super Bowl
There’s only three weeks of football left in the regular season – that means Super Bowl Sunday will be here before you know it. On February 1, 2015, millions of viewers will tune in to Super Bowl XLIX,...
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The Hashtag: Now a Hero
Get it trending! The hashtag has emerged in our everyday language as a powerful tool over social media that allows words or unspaced phrases to be grouped and tagged together. But the hashtag has had...
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Social Media and the Super Bowl
I’ve given it a lot of thought, and I have come to the conclusion that I cannot write about anything besides the Super Bowl this week. I feel this way partly because I am a die-hard Patriots fan, and...
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#BecauseIDied: Just Because You Know Something Will Go Viral, Should You...
Creating a viral ad can increase brand awareness and campaign resonance. But sometimes making something you know will go viral may not be the smart move if you aren't doing it for the right reasons.
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Are You on Nationwide’s Side?
Like many, I laughed during the Avocados from Mexico commercial as fellow eagle Doug Flutie announced the first ever draft, rolled my eyes as Kim Kardashian snapped selfies with her T-mobile phone, and...
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